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Innovating Music


Join our talks with diverse innovators about disruptive technologies in music.  We bring together with unique voices from inside and outside of the music industry. As Kevin Kelly has been quoted to say, “The Future is Already Here -- It’s just not evenly distributed.” Join us to see where the future may already have landed.

Jul 24, 2017

Ed Peto started placing a bet on music in China in 2006, and has been waiting for the market to catch up. We caught up with Ed in Berlin, but it could have just as easily been in London or China. Please enjoy Ed's discussions of stepping early into China and helping work toward a system that is believing itself into a streaming market, as well as his journey to both understand and create change in this growing market space.

Guest: Ed Peto, Owner, Outdustry

A native of London, Ed Peto moved to China in 2006 to serve on the front lines of the music industry. He now owns and runs Outdustry, a unique music industry services business specializing in the Chinese recorded music industry. Typical clients include western talent, labels, publishers, services and CMOs for China market entry and representation.